Jess
Łukawska

My degree piece presents the world of crypto-art – an art entangled in the cryptocurrency market. The matter I discuss is the blockchain technology used on the NFT market. I describe the method of selling digital art in the form of non-fungible tokens and attribution processes present on this market. Focusing on the rapid development and jump in the popularity of NFT, I argue that fascination and mechanisms governing this market are not a question of phenomenon or novelty, but rather a consequence of processes that have been present in the world of art at least since the 1950s. On the basis of examples, I show how market mechanisms concerning crypto-art occurred in the past with regard to consumer capitalism, the rapid development of new technologies and the ways of making art available on the Internet.