My degree piece is a design of a social campaign which main aim is to raise awareness of the suffering that farm animals experience every day in the industrial livestock production. Rearing, breeding, transportation and slaughter take place in horrible conditions. Living creatures are treated like objects unable to feel anything – cogs in the in the wheels of food industry. The scale of suffering is enormous, and still too few people are aware of it. That is why I decided to design a series of posters and leaflets showing the most blatant examples of systematic cruelty towards animals in factory farming. I wanted to avoid drastic images which often make people look the other way. Instead I have created simple graphics supported by vivid and evocative messages, depicting traces of suffering, empty spaces left after slaughtered animals. The project was created for the Viva! Foundation after consultations with its representatives.