Anna
Frydrych

My degree piece is a design of a social campaign which main aim is to raise awareness of the suffering that farm animals experience every day in the industrial livestock production. Rearing, breeding, transportation and slaughter take place in horrible conditions. Living creatures are treated like objects unable to feel anything – cogs in the in the wheels of food industry. The scale of suffering is enormous, and still too few people are aware of it. That is why I decided to design a series of posters and leaflets showing the most blatant examples of systematic cruelty towards animals in factory farming. I wanted to avoid drastic images which often make people look the other way. Instead I have created simple graphics supported by vivid and evocative messages, depicting traces of suffering, empty spaces left after slaughtered animals. The project was created for the Viva! Foundation after consultations with its representatives.

Overgrowths is an ecological manifesto composed of representations of plants growing over waste. It expresses my concern about the environment, the fear of the impending climate catastrophe and nostalgia for the idyllic harmony with nature that I remember from my childhood years. On the one hand, it portrays a world full of flora covering artifacts of years past. On the other hand, it offers a post-apocalyptic vision of the future in which plants overgrow the remains of humanity. The installation is also a record of the time I spent at the Academy of Fine Arts and my personal input into littering of the Earth. It has been created on the back of the pieces I made when I was studying and on the waste that I have produced. While consisting of trash, it is also a clean work, that does not consume further resources. It is an attempt at recycling – converting litter into a work of art, but also a way to redeem myself.